Starbucks recently launched 5,000 non-fungible tokens (NFTs) priced at $99 each, restricted to one per customer. The sale was exclusive to Odyssey members, an app that allows members to purchase and earn collectible digital stamps to access new benefits and interactive experiences.
The coffee giant has been gamifying the customer experience with its loyalty program and introduced the Odyssey program in 2022.
According to blockchain analyst Sara Gherghelas from DappRadar, the floor price for the Starbucks NFTs launched on Wednesday is $146.97, representing a 48% appreciation from the initial sale price.
The collection has 4,075 unique owners, and there have been 949 secondary market sales, with a trading volume of $166,076. Although some members experienced delays in the process, the sale went smoothly overall, and the NFTs have seen significant appreciation in value. The balanced distribution of the collection among unique owners suggests a healthy market for Starbucks NFTs.